Sample Promo Mechanics for the Holidays

Here is a sample of a Promo Mechanics or the ground rules for promotions done for contests.

3rd Annual Pre-Holiday Sale

Get Big Discounts on Selected Appliances!

Promo Mechanics:
1. Promo is applicable to cash and card transactions only.
2. Discounts and freebies are valid on selected items only.
3. This promo cannot be used in conjunction with other ongoing promotions of the Home and Office center.
4. 0% interest is subject to bank approval and valid only if monthly bills are paid in full.
5. Customer must present this flyer or your billing statement to avail of the offers.

Press Release for Supermarket

Press Release and promo for a Supermarket chain 

Everyday is Buy One, Get One Day at Savemore Pasong Tamo

Residents and office workers in Pasong Tamo, Makati have discovered a more convenient way to shop for affordable grocery items and the freshest wet market products with the newly opened Savemore Market - just around the corner, right inside their neighborhood- easily accessible and open from 8am to 8pm daily.

Apart from its wide grocery assortment, Savemore also boasts of its fresh section - a clean and air-conditioned modern wet market facility where shoppers can find a great selection of the freshest fish, meat, poultry, fruits and vegetables - all comparable to the best produce found in most wet markets.

From August 16 to August 22, shoppers can enjoy great savings with the "buy one get one item free" promo exclusive at Savemore. Shoppers simply have to swipe their SM advantage card, BDO rewards or Prestige card at the store entrance to avail of the daily specials.

With its proximity to neighborhoods, Savemore truly saves the day for those who need to quickly drop by the supermarket for their immediate grocery needs as it spares them from a lot of travel time, expenses and inconvenience.

Sample Press Release for Organic Health Brand

Sample Press Release for an organic product and health supplement such as a herbal or botanical alternative medicine.

Re-Discovering Narra: Nature's Immune Booster

Narra, the Philippines’ National Tree is known for its termite-resistant hardwood and its rose scent, thus the English name Rosewood. Any furniture made of narra is sure to outlive many generations. Other by-products of narra are shampoos, wax cleaning agents and medicines from the leaves and flowers. But did you know that narra is also known to have healing properties?

“Narra is known to be a very effective antioxidant, particularly a blood purifier”, says Dr. Sonny A. Viloria, General Practitioner and Natural Therapist, and strong supporter of narra. ”It is good for those with conditions of hormonal imbalance, and prostate problems. It also helps lose weight,” he adds. Dr. Viloria is one of the pioneers and strong supporter of the practice of “Natural Medicine” in the Philippines. He has been an advocate for narra since he came back from Australia in 1992, after earning his diploma in Therapies and Traditional Chinese Medicine from Australia. He was connected with the Department of Health as a technical consultant, where they started traditional medicine, now known as Phil. Institute of Traditional and Alternative Health Care. His exposure to traditional Chinese medicine started as a child because he was always brought to Binondo when he was sick, not in hospitals. His parents, particularly his mother, also benefitted from traditional Chinese medicine.

Dr. Viloria continues to help a lot of patients, with testimonies mostly for diabetes cases. Other conditions narra has helped improve are prostate problems, and lung and breast cancers. He stresses, however, that the intake of narra does not replace the intake of regular prescribed medication. Narra acts more as an immune booster which enhances what your body naturally has. It targets whatever is unbalanced in the body, as in cases of hypertension, hyper/hypoglycemia, acne, cancer, etc. This intelligent food supplement equalizes and optimizes your natural immune system to fight these illnesses. It is your way of healing yourself naturally. Extensive research has shown that the phytochemicals in narra have been found to have anti-cancer, anti-diabetic, tumor-represant, anti-HIV agent, and an extremely potent fungicide.

Having cited all the conditions narra helps improve, does this mean this food supplement is only for those who are sick? “One does not necessarily have to be sick to take narra. Ordinarily, anybody can take narra as an antioxidant to help prevent illnesses by boosting your immune system. Make it a part of a healthy lifestyle,” Dr. Viloria recommends.

So what constitutes a healthy lifestyle?  
“Stress is a problem nowadays …,” Dr. Viloria continues. “We are faced with different kinds of stress … not just work-related, there’s also biochemical stress – from chemicals, from food intake, emotional stress, pattern of lifestyle – losing sleep, drinking, smoking … everything that constitutes an unhealthy lifestyle. Losing sleep or irregular sleeping patterns also causes one to age faster and lowers the immune system. When it comes to food, a lot are processed, no longer natural. That is why antioxidants are needed,” he explains. “To live a healthy lifestyle means taking care of your body with enough rest, exercise, eating the right food, drinking enough water and taking only natural food supplements.”  

You can now avail of the benefits this patented, immune booster food supplement brings through Natursentials Rosewood (Narra Bark & Wood Food Supplement) available in tea and capsules only at Naturteq Direct Inc. For more information, you may contact Naturteq Direct Inc. at telephone no. 4709980, visit their website at www.naturteq.com or email at inquiry@naturteq.com

Sample Press Release for Adult Diapers

Sample Press Release for Adult Diaper Product or health hygiene product line

Life Begins When Worries End



Being a grandparent has its privileges - all the joys of spending time with your grandchildren minus the full-time responsibilities of parents.

They say life can’t get any better than this.

But grandchildren can be a handful. They have boundless energy and keeping up with them can be a challenge. As we know, age may limit your mobility. Especially if you are one of the millions of Filipinos with incontinence.

Incontinence is a condition that may be brought about by age, heart disease and other ailments common in the elderly. Incontinence is having insufficient voluntary control of the bladder or bowels. The condition varies depending on the person. However, it is more common in women than in men.

Incontinence can hinder the joys of being a grandparent. Going out and having fun may cause more worries than enjoyment. Every trip outside may become a series of what if’s. What if I wet myself? What if I embarrass my apo? What if people laugh at me?

The good news is that there is a way to manage incontinence. If there’s prescription glasses for myopia, there’s Dr. P Adult Diapers for incontinence.

Dr. P is the number 1 Adult diaper brand in the Philippines. It comes in three variants, Dr. P Basic for light to moderate incontinence, Dr. P Day Use for heavy incontinence and Dr. P Maxi Overnight for extra heavy incontinence or overnight use.

Dr. P is designed for maximum comfort and convenience. It has adjustable tapes for a better fit, wetness indicator, leak guards and waistband to prevent leakage. It offers maximum absorbency and protection, and first in the Philippines that introduced anti-bacterial properties to prevent skin irritation and neutralize unpleasant odors.

With Dr. P protection, there’s no need to worry. You can go ahead have a good time with your grandkids.

Press Release for Skin Care Product and Makeup

Sample Press Release for Skin Care line for a cosmetic company. PR outlines the benefits of the product and its new makeup collection

We are excited to bring you information about Jane Iredale- The Skin Care Makeup. The products are based on micronized minerals and are made without fillers, binders and without chemical dyes or preservatives. As a result Iredale Mineral Cosmetics products are carried by medical clinics, salons and spas in 46 countries.

Plastic surgeons were the first to recognize the benefits of the line and were confident enough to use it on skin that had just undergone laser resurfacing. It not only effectively and safely covered the redness but also produced essential sun protection. The product line is now widely recommended by cosmetic surgeons and dermatologists.

Great colors! Natural source! Cutting edge technology! The cosmetic of the future is here!

Please visit http://www.truescents-janeiredale.com

Sample Press Release for New Cake by Bakery for Christmas Season

A PR sample for a confections and cake company I received last Christmas.

Red Ribbon Reveals a Divinely Delicious Masterpiece: The New Coffee Walnut Bavarian

Year after year, Red Ribbon has constantly come up with delicious and delightful cakes concoctions which Filipinos have tremendously grown to love and enjoy.

2008 is no exception as Red Ribbon surprised us with a whole new set of extraordinarily sumptuous cake offerings -- from the perfectly light and creamy Dulce de Leche to the dense and moist Red Velvet Cake, and just recently, the uniquely delectable S’mores Chocolate Cake.

And just as we thought we have already seen and tasted it all, Red Ribbon reveals yet another divinely delicious masterpiece, perfectly in time for this season of giving.

Be captivated and enamoured by Red Ribbon’s first ever creation in its line of Premium Selections -- the New Coffee Walnut Bavarian. No less than a symphony of extraordinary flavours, combining exquisitely smooth coffee and Kahlua cream in decadently moist chiffon, adorned with walnuts, cocoa powder and dark chocolate bars. No doubt, it makes for the perfect gift.

The Coffee Walnut Bavarian is a superb work of art that satisfies our penchant for giving our loved ones only the finest – something that does not only please our eyes but our palates, as well. Every forkful can make even the most discerning of the ones we’ll be giving, swoon with joy.

Make the extraordinary gesture of sharing this piece of heaven to those most dear to you. Visit any of the Red Ribbon Bakeshops or call 8-7777 (for Metro Manila) and take the pleasure of having them indulge in this season’s most delightful masterpiece of all.

Sample Press Release for Naming of New Director

Sample Press Release for Naming of New Director in applications department

Smart CEO named director of Wholesale Applications Community

Smart Communications Inc. president and chief executive officer Napoleon L. Nazareno has been named member of the board of directors of the Wholesale applications Community (WAC), an alliance of telecommunications companies worldwide committed to building an open applications platform.

Smart is the only Southeast Asian telecommunications company represented in the board of the WAC.

WAC recently announced its formation as a corporate entity, as well as the organization’s leadership and board of directors. The company also announced that it will join forces with the Joint Innovation Lab (JIL), accelerating the commercial launch of WAC-enabled application stores.

“The creation of WAC opens up many possibilities that promise to deliver enormous benefits for mobile phone users. That is why Smart is proud to be part of this organization,” Nazareno said.

“WAC will promote the development of more applications and services via an open platform for mobile applications. By creating a wholesale applications ecosystem that will make it easier for developers to market their innovations, subscribers will ultimately benefit from the wider array of choices and value-for-money applications and services. Smart will focus on applications that address the need of subscribers in emerging markets, particularly prepaid users”, he added.

Nazareno joins a distinguished line-up of officers and members of the WAC board of directors.

At launch, WAC will allow operators to distribute applications through their respective application storefronts and charge users through their existing phone bill. In this model, developers will set the application price and will receive a revenue share for the transaction.

The revenue share will be defined on an operator-by-operator basis. This will ensure that revenue shares will be competitive in today’s application market.

WAC is a not-for-profit organization and will receive a small transaction fee for each application to cover its operating costs.

In the future, WAC will offer business models that enable additional purchases from within an application; leverage network capabilities, such as location, to enhance an application; and facilitate the serving of advertisements to end users.

Press Release for Vitamins

Get ready for the rest of your life with Immunivit!

With a Swiss Formula that has undergone clinical studies abroad, Immuvit is the only multivitamin with double-ginseng formula. It contains Korean ginseng , popularly known to boost the immune system, as well as anti-oxidants, and essential vitamins and minerals.

Immuvit is the multivitamin for adults in their prime who need more energy and protection from age-related diseases.Fore more info, visit pascuallab.com

Press Release for Coffee Company: Giving What the Customers Wants

New Frappuccino® Beverage Provides Customers with Thousands of Ways to Create Customized Drinks

Starbucks Launches However-You-Want-It Frappuccino® Blended Beverage

Today, Starbucks aunches the new, However-You-Want-It Frappuccino® blended beverage in all U.S. and Canada retail stores, allowing customers to create a blended beverage that is uniquely their own. Customers can tailor their Frappuccino® beverage with a variety of fresh milks or soy, choose the intensity of their coffee and pick any combination of syrups or toppings – the same way they customize their favorite Starbucks® espresso beverage.

“Ordering a beverage just as you like it has always been an important part of the Starbucks Experience,” said Annie Young-Scrivner, global chief marketing officer, Starbucks Coffee Company. “The New However-You-Want-It Frappuccino® blended beverage is no exception. Our Frappuccino® blended beverages are now 100% customizable with the quality our customers expect from Starbucks."

Starbucks reinvention of this classic beverage is perfect for customers who want a Frappuccino® blended beverage their way – whether they are looking for a delicious low-calorie, low-fat option or an indulgent treat. Made from high-quality ingredients including Starbucks® coffee and fresh milk or soy, customers can order their favorite blended beverage unique with a variety of syrups, toppings and intensities.

Among the thousands of new combinations, Frappuccino® blended beverage creations include:

Extra Coffee Caramel Frappuccino® Blended Beverage – A coffee-intense, decadent treat of caramel syrup combined with new Starbucks Frappuccino® roast coffee, milk, blended with ice and topped with whipped cream and a swirl of buttery caramel sauce.

Mocha Light Frappuccino® Blended Beverage – With only 100, 150 and 200 calories in a Tall, Grande, and Venti, this delightfully sweet and reduced-calorie Frappuccino® beverage is a combination of mocha sauce, new Starbucks® Frappuccino® roast coffee and skim milk, blended with ice and made with coffee light syrup base.

Soy Strawberries & Crème Frappuccino® Blended Beverage – Soy lovers can rejoice, with this coffee-free, non-dairy version of a classic recipe, adapted to include all-natural strawberry sauce, crème base, soy milk, blended with ice and topped with whipped cream.

Sip deliciously - with fewer calories, and new, non-dairy options

From dairy-free combinations to those that limit the number of calories, customers can now select their favorite ingredients to find a Frappuccino® blended beverage to meet their dietary needs. By choosing nonfat milk with sugar-free syrup, a Tall (12 fl. oz) blended beverage has only 100 calories, while doubling the Starbucks® Frappuccino® roast coffee and skipping the syrup will intensify the taste, without increasing the sugar.

Press Release for Announcing Multiple Promotions

Sample Press Release for Announcing Promotions in the Company 

Clements International Announces Multiple Promotions 

Clements International, the leading provider of insurance solutions for expatriates and international organizations, announces multiple promotions in several key positions.

Dan Tuman, former vice president of commercial insurance, is now vice president of insurance sales. Dan joined Clements International in 2000 and has over 20 years of insurance experience. As vice president of insurance sales, he leads the retail and wholesale divisions.

Lisa Kennedy-Mitchel, former director of operations, is now assistant vice president of operations. Lisa joined Clements International in 2005 and has over 10 years of management experience in the financial services industry, servicing both corporate and individual clients. As assistant vice president of operations, one of her primary duties has been to serve as the liaison for the Peace Corps, as well as manage CorpsCare account representatives. 

Michael Crossett, former director of marketing, is now assistant vice president of marketing. Michael joined Clements International in 2000. With over 10 years of marketing and graphic design experience, he is dedicated to identifying and implementing innovative marketing initiatives while guiding the creative vision for the company.

Smita Malik, former commercial insurance account executive, is now director of commercial insurance sales. Smita joined Clements International in 2006 and has over 14 years of insurance experience. As the director of commercials sales, she specializes in customized insurance solutions for clients including Fleet solutions, Political Risks, Cargo, professional liability, D&O, general liability, excess, credit, energy, aviation and war risk.

“Each of these individuals has been instrumental in our company’s rapid growth and success,” said President Chris Beck. “We are confident that they will be even more effective in their new roles as Clements continues to establish itself as a leader in international insurance.”

Press Release for New Store Opening

Sample Press Release for New Store Opening 

Welcome to our New Store in Novato

Opening Thursday, April 22, 2010!!

Whole Foods Market is proud to be a part of the Novato community. With an unshakable commitment to sustainable agriculture and local producers, we seek out the highest quality, least processed, most flavorful and natural foods possible. Our store is committed to helping our whole community understand how to make the best possible food choices for their body and their budget. Whole Foods Market Novato features the best in natural and organic in every aisle, with options for both food-lovers and the value-conscious!

We are so excited to be opening our new store to serve the Novato community. Come say hello to us soon!

Press Release for Venture Investment

Sample Press Release for Venture Investment

Diversified Worldwide Holdings Seeks Promising Media and Technology Companies for Venture Investment

Diversified Worldwide Holdings (DWH), the venture capital arm of Global Advertising Strategies, is seeking new investment opportunities in the media and technology sector. DWH favors Internet properties with existing revenues that can grow with the support of measurable and scalable advertising and marketing efforts.

"During a time when many others in our industry are retreating, DWH seeks to invest aggressively by focusing on opportunities in growing international markets,” said Doug Cress, who will be evaluating new business opportunities with the DWH team.

“After we invest in a company, we dedicate our organizational resources to help shape strategy, source customers and partners, expand management and technical teams, and add new and interesting products to the mix,” said Cress.

DWH uses its global network to help small and mid-size companies penetrate new markets and verticals. Through its partners, DWH has access to capital, web development, new media marketing, and a significant amount of media across multiple platforms and languages, including television, radio and digital.

About Diversified Worldwide Holdings

DWH, a subsidiary of Global Advertising Strategies, is a New York-based venture capital firm that invests and partners with companies that can leverage DWH’s media resources and expertise. Portfolio companies typically outsource key aspects of their businesses, such as sales and marketing, public and investor relations, and business development, to the DWH team.

DWH media experts and investment professionals rapidly identify opportunities that contribute to the growth of the business. This may include expanding into new verticals or new markets overseas. In addition to investing “marketing and advertising dollars” into portfolio companies, DWH management uses its experience and networks to source capital, evaluate future financings, acquisitions, and exit opportunities.

Sample Press Release for New Product Price

Sample Press Release for New Product Pricing

Tesco Confirms New Milk Price

Tesco has today announced that it will continue to pay dairy farmers a consistently strong price for the milk it buys from the Tesco Sustainable Dairy Group farmer members.

Tesco has confirmed a price of up to 26.90 pence per litre from 1st April 2010, for six months, following an independent review of Tesco farmer production costs by Promar, the research consultancy specialising in agricultural and agri-food sectors.

The 800 farmer members of the Tesco Sustainable Dairy Group (TSDG) continue to benefit from Tesco’s pledge to recognise the true cost of production with additional provisions for making a profit including capital investment and un-paid family labour.

The new price continues to be considerably above the current market value and has been very well received by the dairy industry. Now entering its fourth year, the Tesco Sustainable Dairy Group was established to address the huge uncertainty faced by dairy farmers caused by continuing volatility in the markets, and ensure our farmers are paid above the cost of the milk production.

Tesco Board Director, Lucy Neville-Rolfe said; “The Tesco Sustainable Dairy Group has quickly proved to be a valuable and successful scheme for both dairy farmers and Tesco. It is vital for the long term future of the industry that farmers are able to invest and plan ahead.”

“It is heartening to see that since we launched the scheme many of our farmers have been able to do just this – we are seeing investment in farm expansions, new technologies and herd growth. This is great news for the industry and we remain committed to ensuring our farmers receive a fair price for the milk they supply to Tesco.”

Andy Bloor, Farmer Committee Chairman said; "We are now four years into the partnership with Tesco and this announcement re-affirms the long term commitment Tesco has to the TSDG Membership. We are operating in a volatile market but the relationship we have is providing the confidence and stability we need to invest in the future."

The cost tracker review ensures Tesco pays farmers on an accurate cost of production, including unpaid family labour and depreciation – rather than led by market forces. Since the programme launched in 2007, farmer members producing one million litres per annum have benefited by at least £62,500 over and above the average British milk price*. This equates to a total investment of £50,000,000 by Tesco.

Gwyn Jones, departing NFU Dairy Board Chairman, said: “Tesco’s arrangement with its dairy farmers has been a major influence in managing volatility in the UK liquid market, providing much needed stability. Tesco has not only honoured their commitment to pay a milk price based on the true cost of production, but has also invested in its dairy farmer suppliers and in research and development through the Tesco Dairy Centre of Excellence.”

Tesco farmers voted once again on the success of the Tesco Sustainable Dairy Group by Tesco’s regular survey with the farmers to understand how they felt the group was working for them. 83% of farmers surveyed think that their membership of the TSDG has had a positive influence on their future production plans with 93% believing that Tesco is committed to the TSDG. Finally, 84% also said that there is a high level of morale within TSDG farms right now.

Press Release for Launch of New Line Product Line

Press Release for Launch of New Line Product Line

You Don't Say, LLC Launches New Line of Green Products for Earth Day 

New line of recycled t-shirts and tote bags allows customers to express their dedication to the Earth – without saying a word!

You Don't Say, LLC (www.YouDontSayStore.com), the online apparel retailer, is announcing a new line of recycled t-shirts and tote bags, just in time for Earth Day. Each t-shirt and bag is printed with one of You Don't Say's popular sayings – with new ones focused on the environment. Sayings include: Act Locally, Earth Warrior, Good Stuff in Here, This is a Recycled Bag, This is a Recycled Shirt, and Coffee Powered.

Each t-shirt is made from 69% pre-consumer recycled cotton/29% acrylic/2% other fibers. The shirts are available in sizes small through 2X, and are available in eight colors. The tote bags are made from 100% pre-consumer recycled cotton canvas, and are available in natural and recycled green.

“The goal of the new line of recycled products is to allow our customers to express their dedication to our Earth,” said Linda Weber, President and Founder of You Don't Say, LLC. “With the new advancements in recycled fabrics, the shirts are soft and comfy, and the tote bags are roomy, strong and sturdy – perfect for the green market, the gym, the library or even the beach.”

Along with the recycled line, You Don't Say, LLC also offers a line of fashion t-shirts with clever and witty sayings on them – and new products and sayings categories are launching regularly. “It's finally t-shirt season again,” continued Weber, “We're excited to have our customers express themselves without saying a word!”

Press Release for Mother's Day Promo

Press Release for Mother's Day Promo by Hotel

Mother's Day Brunch

It’s not Mother’s Day. It’s your mother’s day.

Sunday May 9, 2010
Seating’s at 11:00AM and 1:30PM

Come celebrate and enjoy mom’s special day by treating her to Brunch.

Enjoy a combination of chef carved meats, seafood and salad stations, breakfast favorites & delicious hot entrees all done buffet style & topped off with a vast array of desserts. Special House- Made Ice Cream Surprise! 

Adults $37
Ten and under $15
Under five free
Plus 6% sales tax and a 21% service charges.

Located at the corner of Taylor Avenue & West Street.
Call 410-972-4328 for reservations!
http://www.uptownannapolis.com

In Honor of Mother's Day Press Release

Sample Press Release for Mother's Day

In honor of Mother's Day, Whole Foods Market Fresno is having their first annual "Just Like Mom Makes" Recipe Contest. The mom with the best recipe will win a $100 gift card to Whole Foods and the recipe will be featured and served in Prepared Foods the week leading up to Mother's Day. 

Is your mom the best cook out there? Submit her recipe before April 28th at 5:00 p.m.

For many, when it comes to your mom and food, you can't have one without the other. In honor of Mother's Day, Whole Foods Market Fresno is calling all sons and daughters to nominate their favorite recipe from mom into the first annual "Just Like Mom Makes" Recipe Contest. Moms are welcome to enter their own recipe too. The mom with the best recipe will win a $100 gift card to Whole Foods Market and the recipe will be featured and served in Prepared Foods the week leading up to Mother's Day. Nine finalists will receive a commemorative apron.

We're looking forward to some great recipes from mom. Good luck!

Sample Press Release for Store Anniversary

Sample Press Release for Drugstore

Bartell Drugs celebrates 113th anniversary with a special promotion and a new store

A special Memorial Day weekend promotion at Seattle’s Museum of History and Industry (MOHAI) and a highly anticipated store opening in Edmonds help mark Bartell Drugs’ 113th anniversary this month.

In recognition of the anniversary, Bartell Drugs has teamed up with MOHAI to offer a reduced admission of $1.13 May 24-26. A display featuring Bartell Drug Company memorabilia will be located in museum’s lobby, where visitors can also enter to win an authentic 1890 silver dollar.

Coinciding with the anniversary, the 51-store chain will open a new store in Edmonds on May 27. The 15,000 square-foot store with drive-through services will be located at Southwest 100th and Edmonds Way (SR104).

Founded in 1890 by George H. Bartell, the company is the oldest drugstore chain in the United States. It has had the distinction of being the first discount pharmacy in Seattle, the first chain in the west with in-store soda fountains and film development, and the nation’s first drugstore in a major regional shopping center—Seattle’s Northgate Mall. The company has been headed by three generations of Bartell’s—George H. Bartell, George H. Bartell Jr. and George D. Bartell.

In honor of its anniversary, Bartell’s will also be offering savings on advertised specials in their weekly fliers during the month of May.

Also under way in 2003 is a major reconfiguration and expansion of Bartell’s store at Seattle’s University Village in conjunction with the mall’s redevelopment plans. The store remains open and the project is due for completion this fall.  

The Bartell Drug Company is the nation’s oldest drugstore chain. The family-owned company has 51 stores in King, Snohomish, and Pierce counties.

Sample Press Release for Brand Anniversary

Sample Press Release for Brand Anniversary

Adidas Originals celebrates “60 Years of Soles and Stripes” - Launch of spring/summer 2009 collection and campaign at Milan Fashion Week

In spring/summer 2009 adidas Originals will unveil a fresh collection that celebrates and reflects decades of the brand’s rich heritage and lifestyle credentials. 2009 marks the 60th anniversary of the iconic 3-Stripes mark introduced by company founder Adi Dassler. For consumers “60 Years of Soles and Stripes” means a year-long celebration of product introductions that has something for everyone. adidas is launching the collection with an innovative presentation at Milan Fashion week that truly represents what adidas Originals is all about – Celebrating Originality. Rather than through a runway show, adidas will host a “house party” which in addition to being a creative way to showcase product, is also a sneak preview to into the global brand campaign which will launch later in the year.

A two-floor stage show installation built up as an enormous house brings the party to life, hosting all the different product themes and spring/summer 2009 concepts that make up the Trefoil brand such as the anniversary range “60 Years of Soles and Stripes”. This special line comprises footwear and apparel products that have become timeless classic styles through the last six decades and different eras. Accompanied by a comprehensive women’s line of mix-and-match styles, the new spring/summer 2009 collection presents an extended summer fashion offering, serving in particular the coastal and urban street scenes. The new range will be available at adidas Originals stores as well as selected sneaker and fashion doors all around the world starting in January 2009 together with the global roll-out of the new campaign which initially will launch in the USA in November 2008.

As a groundbreaking new men’s sub-collection, the collaboration with Italian pop icon scooter manufacturer Vespa, one of the biggest and most original mobility brands worldwide, presents another product facet that truly speaks originality. Two authentic lifestyle brands, both focused on design, present a unique partnership with products referencing classic and contemporary men’s looks and colors that serve the needs of both classic scooter riders and all fans of casual and clean design. 

The new relationship with Vespa and our existing relationship with Italian lifestyle brand Diesel on the Originals Denim by Diesel range make Milan Fashion Week the perfect platform for adidas to host the Originals spring/summer 2009 global launch. Hermann Deininger, CMO adidas Sport Style, commented: “I am very excited that we are hosting our 2009 global launch for adidas Originals during Milan Fashion Week and I believe that the addition of adidas Originals to Milan brings an interesting street wear dimension. With the addition of Milan, adidas is now present at all four major Fashion Weeks for spring/summer 2009, an exciting milestone as we build on the style credential of the adidas brand.”

The recently introduced product customization tool “mi Originals” presents an additional highlight of the overall launch presentation. The tool allows sneaker lovers to design their own individual pair of shoes and thereby choose between two of the Trefoil brand’s most iconic footwear models: the Superstar and the ZX700. mi Originals will be exclusively available in the reworked and reopened Milan Originals Store from September 18th onwards, allowing the unlimited celebration of originality that the Trefoil brand stands for.

Press Release for Eco-Friendly Green Campaign

A Sample Press Release for a Company's Eco-Friendly Green Campaign

Schnucks Goes Green So Customers Can Save Green

Grocer continues to make advancements in sustainability 

For Schnuck Markets, Inc., Earth Day (April 22) is a milestone in the quest to strengthen its environmental commitment to build more earth-friendly stores and facilities.  

Last fall, the St. Louis-based grocer introduced a prototype store design in Newburgh, Ind. that showcased the latest advances in energy and water efficient technologies and building practices. As Schnucks moves forward with two new stores in the St. Louis area (Downtown and Des Peres), company officials hope to continue to build on what they have learned. 

“Green design is good design. We must be good stewards for future generations,” said Schnucks Director of Facilities Engineering Ross Hutsel. “Everything we can do to help control our utility costs also helps us to continue to keep prices low for our customers – something very important especially during times of economic uncertainty.” Hutsel noted that Newburgh store is almost 50 percent larger than the one it replaced, yet the utility costs are the same. 

According to Hutsel, the company’s latest sustainability and “green” initiatives focus on reducing energy and water use, reducing volume of landfill waste and increasing the use of recyclables and recycled materials. Building plans for all new stores include energy efficient lighting, water efficient plumbing fixtures and accessories and an energy management system to control lighting, air conditioning, heating and refrigeration. He added that a major focus has been in the area of refrigeration including energy efficient systems that use waste heat to support the store’s hot water requirements and refrigerated display cases with high efficiency components that further reduce energy consumption. 

Hutsel says, once the new Des Peres store opens later this year, the company plans to apply for an Energy Star award – a federal Environmental Protection Agency (EPA) program for which only the top 25 percent of energy-efficient buildings in the nation qualify. Some additional features of that store will include skylights to take advantage of daylight harvesting, self-compensating ventilation hoods to reduce the amount of conditioned air needed to balance the amount of air leaving the building and high-efficiency water heaters with a single hot water piping loop to meet the store’s hot water demand.  

Schnucks Director of Facilities Maintenance John Behr says Schnucks is also updating older stores, facilities and warehouses. “We are retrofitting many of our exterior signs and frozen food door cases with new energy-efficient LED technology, and CFLs have replaced incandescent bulbs in our check stands, walk-in coolers and freezers,” Behr said. “At our grocery warehouse, we replaced metal halide lamps with fluorescent hi-bay fixtures with motion sensors. By doing so, we have reduced electricity use by 60 percent. We have also applied this technology to the backrooms of our stores.” Company-wide, Schnucks has reduced the overall kilowatt hours per square foot by more than seven percent since 2006.  

Behr also says that the company is making a large investment by converting all stores that use R-22 refrigerant gas, to new environmentally friendly refrigerants. “In keeping with EPA guidelines, we are in the fourth year of a six-year plan to switch to new HFC refrigerants that have zero ozone depletion potential. Although this is a very expensive program, we are committed to helping protect our environment,” he said. 

Schnucks Director of Consumer Affairs Joanie Taylor often shares information of the company’s progress with the public. “Our feedback indicates that a vast majority of our customers feel that recycling and sustainability issues are important.” Taylor said. 

Inside the company, Taylor says, “Internal committees have been formed to pilot projects with potential for saving resources, time and expense. At Schnucks, we use the ‘Three P’s’ to define sustainability. True sustainability means finding a balance between what is good for People, the Planet and Profitability,” she said. 

“One committee in particular, led by Cottleville Store Manager Steve Troup, publishes a monthly fact and tip sheet called Energy Buzz to communicate progress and offer new ideas for saving energy at work and at home.” 

Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 105 stores (including five Logli stores) and 101 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi. 

Press Release for Anniversary Tour

Sample Press Release for a Band's Music Anniversary Tour

Guster announces 10 Year Anniversary Tour

Boston-bred band Guster have just announced their nine-date headline tour, Lost & Gone Forever Ten Year Anniversary Tour, which will kick off 10/28 in Charlotte, NC and wrap on 11/27 at the Beacon Theater in New York. This anniversary tour will be Guster’s only headline dates of this year.

Ten years have passed since the band’s critically acclaimed release of Lost and Gone Forever which in their words “helped us graduate from our van to a bus”. These nine very special evenings with Guster will include two sets, one of which will be the album in its entirety and no opening act.

Guster has specially chosen each venue as they have historical significance to the group. Higher Ground in Vermont (now in new location) was where they launched the original “Lost & Gone Forever” tour. Ten years ago at the Orpheum, in Boston, Guster put on an epic Halloween show wearing tuxes and pretending it was New Year’s Eve, Y2K. The Beacon in New York harkens back to a time when they played Thanksgiving Weekend in NYC five years in a row.

Tickets for these shows will go on sale this Friday, July 17th. Ticket purchases are available at Ticket Master and Live Nation.

Sample Press Release for Company Restructuring

Sample Press Release for Company Restructuring of Management Executives

Schnuck Markets Restructures Senior Management

In a major senior management restructuring at Schnuck Markets, Inc., Scott Schnuck, chairman and CEO, announced the appointment of Todd Schnuck, 50, as COO and the retirement of two senior executives.

Todd, formerly the company’s chief financial officer, became president in 2006 when, after 17 years at the helm, Craig Schnuck stepped down to oversee the company’s growth and governmental affairs allowing Scott and Todd Schnuck to rise to new leadership posts.

With the transition now complete, Todd Schnuck, as president and COO, will take on responsibility for the operating side of the family business. He will oversee store operations, merchandising, marketing, logistics, continuous improvement, industrial engineering, facilities maintenance and consumer affairs, as well as pharmacy and fuel operations.

Todd Schnuck earned his B.A. from the University of Virginia in 1981 and an M.B.A. from Cornell University in 1983. He served as associate vice president for investment banking at A.G. Edwards & Sons, Inc. for four years before joining Schnucks in 1987. For the past 22 years, he has been the company’s chief financial officer. 

As chairman and CEO, Scott Schnuck now has oversight for the office of COO as well as strategy, finance, technology, human resources, public relations, legal, real estate, loss prevention, food safety and store design and construction. 

Scott Schnuck explained, “This restructuring will allow me to concentrate on guiding the company forward while Todd will ensure that we continue working to enhance the overall customer shopping experience in our stores.” 

Also announced as part of the restructuring was the retirement of two senior executives at the company. Bill Bredenkoetter, senior vice president of store operations, and Randy Wedel, senior vice president of marketing and merchandising, will be retiring Sept. 28 – the end of Schnucks fiscal year. Both have agreed to work in senior consulting roles for the company after their retirements.

Bredenkoetter has been with Schnucks for 38 years and has headed up store operations for 22. Wedel has been with the company for 22 years and in his current position for 19 years. “Both Bill and Randy have made significant contributions to the organization over the past two decades,” Scott Schnuck said. 

Scott Schnuck also announced these additional management moves in the company:

Dave Bell, CFA, 42, formerly treasurer, is the company’s new chief financial officer, reporting to Scott Schnuck. Bell will have responsibility for all accounting, budgeting and treasury functions of the $2.5 billion company. Bell joined Schnucks in 1984, and after earning his MBA, went on to serve as director of financial planning, assistant treasurer and treasurer.

Ryan Cuba, 41, will become vice president of store operations reporting to Todd Schnuck. A former May Company executive, Cuba joined Schnucks in 2006 as director of financial planning and budgeting.

Lori Caster, 42, will become vice president of merchandising reporting to Todd Schnuck. Caster, formerly group vice president center store merchandising, will be responsible for all merchants and category managers. She will have responsibility for sales, gross profit management, assortment planning, procurement and pricing.

Mary Moorkamp, 47, general counsel and secretary, will take on additional responsibility for real estate, facilities research, loss prevention and food safety. Moorkamp will report to Scott Schnuck.

Rick Frede, 56, formerly senior vice president of logistics, will become chief talent and strategy officer. Frede will be responsible for organizational development, succession planning, human resources and strategy. Frede reports to Scott Schnuck.

Steve Carroll, 53, will become vice president of logistics, which under the new structure, will report to Todd Schnuck. Carroll will have full responsibility for transportation and warehousing.

Founded in St. Louis in 1939, Schnuck Markets, Inc. operates 105 stores (including five Logli stores) and 101 pharmacies in Missouri, Illinois, Indiana, Wisconsin, Iowa, Tennessee and Mississippi. 

Anniversary Press Release for Food and Beverage Company

A sample Press Release for a Food and Beverage Company celebrating a product's anniversary

Shiner marks 100th Anniversary with Commemorator Ale

In 1909, German and Czech immigrants decided to start the Homebrewing Association in Shiner, Texas so they could make the kind of beers they’d left behind in their homelands.

With the arrival of Bavarian-born and classically trained brewmaster Kosmos Spoetzl in 1915, the brewery was on the way to becoming one of the country’s most respected craft brewers.

To mark this important milestone not just for the brewery but for American beer making, we have literally bottled our history and heritage in a new brew to celebrate the centennial of Shiner Beers and the Spoetzl Brewery.

Shiner 100 Commemorator is a rich and robust brew that is a fitting tribute to our legacy of 100 years of handcrafting stylish and flavorful beers. Commemorator is a bold style that would have been very familiar to Kosmos.

One of the highlights of the Bavarian brewing year is the rollout of strong beer or starkbier, developed by monks as “liquid bread” to sustain them through the Lenten season. Commemorator is brewed in that Old-World tradition and embodies the German-Czech heritage Shiner has proudly stood for since 1909.

This 17 % original extract dark lager is a blend of two row Munich and Caramel 60 malt mildly spiced with Bavarian Hallertau Tradition and Spalter Select hops to allow the toasted caramel flavor to predominate.

Shiner 100 Commemorator will be available in select markets on January 1. Like all Shiner beers, every drop of Commemorator is made by only 56 employees of the Spoetzl Brewery make, very near the site where it all started a century ago.

Press Release to Patrons for Attending Charity Run

The Max's and Krispy Kreme Fun Run was held last February 15, 2010 at the Mall of Asia which started at 6:00AM.

On behalf of the Management the Max's Group of Companies we would like to extend our appreciation to the participants in this event. Likewise we acknowledge the employees that worked so hard the night before and still got up early to participate in this event.

"We hope you embrace this healthier lifestyle..."

Sample Press Release for Company announcing Partnership with Distributor

A sample press release for a lingerie company announcing partnership with new exclusive distributor in US territory.

Pinky Pleasure Finds USA Distributor

Many people visualize their desires so providing them with a nice image maybe involve slipping on flattering, delicious lingerie. Romance still exists, and attraction is enhanced by complementary wear as much as by the person.

From elegant, to modern, simple or bizarre, Pinky Lingerie makes wearers feel beautiful. Selections may be worn under clothes, or they can be worn under a jacket to transform a working wardrobe into a sultry look to hang out with friends.

For the most intimate moments, Pinky Lingerie serves to tantalize partners when outer clothing is removed.

At Pinky Pleasure, a broad collection of sexy lingerie from different international suppliers is available to satisfy the needs of all customers.

Sample Press Release for Company making it into Industry Top Rankings

A Sample Press Release for a company's milestone or industry achievement.

Company Among Top 100 Solution Providers

PINC Solutions, the leader in cost-effective yard management solutions based on real-time asset visibility technology, has been selected by Food Logistics Magazine among the FL100 companies for 2009.

The FL100 is an annual listing of top-100 technology and solution providers that are helping grocery and foodservice manufacturers and distributors to reach their business goals and gain a competitive advantage. The selection is based on the providers’ proven track record and expertise in the industry.

“We are pleased to be recognized by Food Logistics for the third year as Top 100 solution provider to the food industry,” said Michelle Kiang, vice president of marketing of PINC Solutions. “Our products provide automated, real-time visibility necessary for our customers to increase the efficiency and to reduce the costs of managing their supply chains. The offerings include a reefer management system that addresses the unique challenges of cold and cool-chain management for the food industry.”

Utilizing the innovative solutions provided by PINC has helped PINC’s clients achieve logistical excellence, winning accolades by their peers in the industries. Among them, Kraft Foods was recently honored by the Council of Supply Chain Management Professionals (CSCMP) as a finalist of its annual Supply Chain Innovation Award for 2009.

The 100 recipients of the recognition are featured in the cover story of the November/December 2009 issue of Food Logistics, as well as online at http://www.foodlogistics.com/

PR for Cosmetics Company and Clothing Boutique for Charity Event

The Hip Event is pleased to support the women’s clothing boutique Complements Two and cosmetics line Dieci Colori in donating merchandise to benefit Jersey Battered Women’s Service (JBWS). Designer jeans from Complements Two and a three-piece makeup set from Dieci Colori are being offered to provide additional assistance for women using the organization’s services.

Dieci Colori has donated three-piece makeup set includes a Lip Lustre, Skin Corrector and Eye Lustre. These makeup products will help boost women’s self-esteem and benefit those using the safe hours and transitional living services from JBWS. Complements Two has provided JBWS with designer jeans from the collection available at their store. These jeans are a very versatile element of a woman’s wardrobe and can help those who may be in need of additional clothing.

Jersey Battered Women’s Service  has decided to hold these items for their Holiday Boutique which is scheduled to be conducted in mid December. This activity allows their clients to “free” shop for holiday gifts for their families and allows the children “free” shop for their moms. JBWS Director of Development Fran Libasci says, “Very often we are unable to find wonderful items for teens and the jeans and cosmetics will solve that problem this year. They will also be delightful items for the children to get for their moms.

Both Complements Two and Dieci Colori are constantly involved with various charitable organizations. Most recently, both Complements Two and Dieci Colori have donated time, money, and services to benefit the Connie Dwyer Breast Center and Susan G. Komen for the Cure®.

Jersey Battered Women’s Service Inc. in Morristown, NJ is a full-service domestic violence and domestic abuse prevention agency which offers comprehensive services to assist victims, batterers, children, and the family members and friends who want to help them. The center will benefit greatly from these donations by having additional essentials to make available to women who seek shelter from the organization.

Press Release Sample Announcement of a New Project

A Press Release sample announcement of a new project  as part of their annual report to key investors.

Breitling Oil and Gas Corp. Readies 2009 Drilling Plan For BREITLING-STAR #1 Project

Breitling Oil and Gas Corp. plans to spud the BREITLING-STAR #1, its first well in its Hardman Basin project, in the forth quarter of 2009.

Breitling presently owns a 25% working interest in approximately 850 acres onshore in Hardeman County, Texas. This leasehold position consists of multiple separate target areas that have been selected for exploration with the first being the BREITLING-STAR #1 project. The acreage may be prospective for both oil and conventional gas production, the company reports.

The company reports that is currently preparing to close the final investor funding for the project and late December 2009 is the earliest window during which Breitling can efficiently drill, complete and test the BREITLING-STAR #1 well while maintaining a tight control on project costs.

In preparation for drilling the BREITLING-STAR #1 well, Breitling has identified a drilling rig, surveyed the proposed well location, completed the initial site permitting phase of the project, and secured all bonds required for drilling within Texas and secured James Smith & Associates as the drilling operator. Construction of the BREITLING-STAR #1 well pad and access road is expected to be completed in early December.

Breitling has current oil and gas exploration projects all over the United States.

Press Release for Fashion Designer

PR for Fashion Designer launching a new sportswear line.

Designer Allie Yoko Launches Athletic Apparel Company - White Iguana Apparel

Designer Allie Yoko has combined her Black Orchid Fashion line into a new athletic apparel company known as White Iguana Apparel (wiapparel). Allie has created this apparel with 94 percent viscose from organic microfiber bamboo fabric that was woven in the USA and produced by garment manufacturers in the USA.

Mission Statement: Develop athletic apparel that provides superior comfort by utilizing sustainable organic bamboo and environmentally friendly business practices.

Media Bio: Designer Allie Yoko founded White Iguana Apparel Company (wiapparel) with the simple idea of adapting the comfort, skin care, and environmental benefits of bamboo fabric for women and men's athletic apparel. Now, just a few short years later, we are designing and selling our own line consisting of men's leggings, women's leggings, hoodies, men's athletic shirts, and women's athletic shirts. These products allow you to protect your sensitive skin from the uncomfortable and chemically treated athletic apparel sold by other brands.

White Iguana Apparel researched various materials before choosing the fabric best suited for soft and comfortable athletic apparel that is hypoallergenic, moisture wicking, and naturally anti-microbial. In using microfiber bamboo fabric, more money is spent on our fabric so you can benefit from the unique features it provides.

White Iguana Apparel's comfortable performance athletic apparel line (www.wiapparel.com/store/) also protects you from both the heat and the cold. This means there is no need to buy separate products when it's hot in the summer or cold in the winter. Our White Iguana Apparel will help keep you comfortable in all climates.

Also, to combat the trend of exporting jobs overseas, our athletic apparel is 100 percent made in the USA. White Iguana Apparel leggings, hoodies, and athletic shirts are made with certified bamboo yarn that is made into fabric in the USA and the products are produced in California.

As our story continues we will explain the many benefits of bamboo fabric and the additional measures we have undertaken to do our part in preventing the destruction of the ecosystem in which we live.

Please try our comfortable athletic apparel today and receive a $5 discount by entering coupon code WIAMR upon checkout.

More information: www.wiapparel.com. 

Valentine's Day Promo for Jewelry Brand

A sample press release for a Valentine's Day Promo for Jewelry Brand 

Lauren Klein Jewelry Offers the Perfect Gifts for Valentine’s Day

LaurenKlein.com offers 10% off womens jewelry, monogrammed jewelry and diamond necklace purchases just in time for Valentine’s Day

Lauren Klein Jewelry, a leading online retailer of womens jewelry, monogrammed jewelry and diamond necklaces, is the ultimate one stop shop for the perfect gift this Valentine’s Day. Offering both elegance and contemporary design, Lauren Klein jewelry will be sure to impress that special person and make this Valentine’s Day one to be remembered.

“Everyone knows that jewelry is a quintessential part of the Valentine’s Day holiday,” said Sarah Leight, manager, Lauren Klein. “Thanks to our dazzling selection of fine jewelry and competitive online prices, customers have come to trust Lauren Klein for this most important purchase. Whether it is a pink heart earring or a diamond necklace, Lauren Klein has exactly what you need to wow the special person in your life.”

To help celebrate the promise of “peace and love,” Lauren Klein is proud to feature an exclusive line of gold and diamond heart, and peace sign love knot adorned jewelry. Adding a sparkle to necklines, wrists and hands, these designs appear in such featured pieces as the Pink Tourmaline Heart Ring, the Diamond Hearts on Yellow Gold Disc Necklace and the Hammered Gold Diamond Hearts Earrings.

LaurenKlein.com is pleased to offer 10% off purchases with the promotion code “ten10” at checkout.

Lauren Klein specializes in all types of jewelry whatever the style, Lauren Klein has it all. From traditional diamond jewelry to trendy fashion jewelry, Lauren Klein carries only the best selection of women's jewelry -- rings, earrings, necklaces, bracelets, anklets and baby jewelry -- at the most competitive prices. The company’s new Monogram Collection offers personalized jewelry for that extra special touch.

The finest collection of jewelry available to the public is also backed by Lauren Klein’s incomparable experience rooted in the fine jewelry industry. As a customer-focused company, Lauren Klein strives to bring the highest quality products directly to consumers to ensure their satisfaction is exceeded. With more than half a century of heritage in the diamond industry, this family operation began its ecommerce business on eBay and Amazon. After great success, Lauren Klein showcases its entire jewelry collection on Laurenklein.com.

About Lauren Klein:
Lauren Klein provides designer jewelry at affordable prices, bringing 55 years in the diamond business to online shoppers. At Lauren Klein, we control the entire process from source to final product while maintaining the highest quality so we can pass the savings on to customers. Lauren Klein has served thousands of satisfied customers and our experienced customer service representatives are ready to assist you with our vast collection, which ranges from basic solitaire necklaces, gold necklaces and morganite earrings to diamond rose gold rings and trendy and chic color stone jewelry. Call us toll-free at 1-877-215-6779 or email us at Laurenkjewelry@aol.com. For more information, please visit www.laurenklein.com

Press Release Announcement of Acquisition of New Company

A Press Release sample announcement of an acquisition of new company
Breitling Oil and Gas Announces Acquisition of Oklahoma Oil and Gas Company

Breitling Oil and Gas Corporation, a growing oil and gas drilling and exploration company, is pleased to announce that it has in place a preliminary agreement for the purchase of Southwest Energy Exploration of Oklahoma City, OK.

Irving, TX, December 31, 2009 (PressReleasePoint) -- Breitling Oil and Gas Corporation, a growing oil and gas drilling and exploration company, is pleased to announce that it has in place a preliminary agreement for the purchase of Southwest Energy Exploration of Oklahoma City, OK. Under the confidential terms of the agreement, which will go into effect January 1, 2010, and is subject to a number of conditions including the receipt by both parties of certain consents and releases, Southwest Energy Exploration will be a wholly owned operating subsidiary of Breitling Oil and Gas.

The purchase includes all Southwest Energy Exploration property, equipment and leases of developable land in Oklahoma and Texas. Management, which has over 30 years experience in the industry, is contracted to remain with the business for a minimum of five years. Southwest Energy Exploration was started in 2004 and remains a local leader in oil and natural gas exploration within the State of Oklahoma.

Chris Faulkner, CEO of Breitling, commented, "We are excited to bring Southwest Energy Exploration on board and look forward to its quick integration into the Breitling family of companies.” Additionally, Parker Hallam, COO of Breitling was quoted as saying, “We look forward to a very healthy and productive 2010 and continuing to grow our business units and revenue while satisfying both our clients and shareholders alike."

About Breitling Oil and Gas Corporation
Breitling Oil and Gas was founded in April 2003 to apply state-of-the-art petroleum and natural gas exploration and extraction technology to the development of onshore oil and natural gas projects. Our focus areas include Texas, Oklahoma and Louisiana. Breitling offers oil and gas investment opportunities through direct participation programs and oil and gas investment joint ventures which enable investors to participate in the potential cash flow and unique tax benefits associated with oil and gas investments. Especially important in a downturned economy, oil and gas investments allow savvy investors to diversify and reinforce their investment portfolios with a stable commodity that is in steady demand.

About Southwest Energy Exploration
Southwest Energy Exploration is an Oklahoma-based oil and gas exploration, development and production company with current operations throughout Oklahoma. Founded in 2004, the experienced management team has aggressively sought to acquire select properties within Oklahoma which provides immediate positive cash flow and development opportunities for future years.

Press Release for Product and Website Launch

A sample Press Release for a food company relaunching its website

The Stephens' Original Foods Company Launches New Website featuring Bookbinders Soups and Studdabubba's Snacks

The Stephens' Original Foods Company unveiled their new website, Stephensoriginal.com, on September 12, 2006, from their company headquarters in Nazareth, PA. The site allows consumers to order on-line from each of their three divisions - Bookbinders, Studdabubba's, and Lehigh Valley Snack Distributors.

Bookbinders Soups and Bisques represent a brand rich in tradition, with recipes based on the original favorites established by Samuel Bookbinder in Philadelphia, 1865. Snapper Soup, Lobster Bisque, Crab Bisque, Shrimp Bisque, Oyster Stew, Seafood Bisque, New England and Manhattan Clam Chowder are all offered on the on-line store. Seafood Breadcrumbs baked with real lemon, Hot N Spicy Breadcrumbs, and Crab & Shrimp Seasoning are also available.

The Stephens' Original Foods Company also manufactures Studdabubba's Caramel Corn, Kettle Corn, and Sophia's Party Mix. The Studdabubba's brand in based on the original recipes of Sophia Kazineski, and have won several "Best-Tasting" awards. Sophia is the grandmother of company owner and president Mark Stephens. A short bio of the brand's namesake is available on the company website.

The website also features Lehigh Valley Snack Distributors, a snack food distributor in Pennsylvania and New Jersey that provides direct store delivery of Wise Snacks, Snyders of Hanover Pretzels, Mission Tortillas, Cape Cod Chips, and other popular snack brands. Consumers can order Wise snacks through the on-line store.

President of The Stephens' Original Foods Company, Mark Stephens, describes the on-line store as a victory for consumers who can't always find Bookbinders, Studdabubba's, or Wise snacks in their local grocery stores: "Consumers in the Mid-West and on the West Coast in particular call into our office daily trying to locate some of our brands that are much more accessible on the East Coast. The new website offers a listing of each of our brands, as well as an opportunity to have items shipped fresh from our Pennsylvania warehouse."

For more information, consumers are urged to visit the website, www.stephensoriginal.com.

Sample Valentine's Day Promotion

A Sample Press Release for a Valentine's Day Love promotion and publicity copy.

Rustan's showers love this Valentine's Season

This season of hearts, arrows and chocolates, let the premier shopping destination, Rustan's, celebrate with you the most love-filled day of the year.

From lingering scents to gifts from relaxation , Rustan's offer a wide array of gifts perfect for your loved ones this Valentine's day.

On the day of hearts, a rose is not just a rose and a perfume is more than just scents. Shower the beloved women of your life with superior cosmetics and fragrance items from world-prestigious beauty brands including Chanel, Dior, YSL, La Prairie, Estee Lauder, MAC, Clinique and more.

Gift her with the finest perfume and scents from Sonia Rykiel with Belle en Rykiel or one of Manuel's Canovas' fragrances. Have her smelling fresh  with Miss Charming and Lady Vengeance from Juliet Has a Gun or Creed Love.

Miss Elite also has a match for every woman, with delights from L'Artisan Parfumeur. And the classic scents for him and her are Bvlgari's Rose Essentielle and Jasmin Noir with Versace's Bright Crystal and Pour Homme, made especially to set the mood right.

To get her ready for the special evening are Rustan's line up of beauty essentials from Chanel's powder blushes and Sublimage collection down to Clarins latest Radiance sets. La Prairie also has anti-aging solutions that can have skin looking as youthful as ever.

With topnotch and exclusive labels and worthy homegrown brands, Rustan's makes everyone feel loved on Valentine's Day.

Valentine's Day PR and Publicity

Sample PR for a Valentine's Day Promo

Love is... A Celebration of Fragrance, Beauty and Wellness

Love makes you blush
Love is someone you can lean on
Love is enduring
Love is a promise

Shop at Rustan's from January to February for your chance to grab any of these heartwarming prizes.

* Be one of the 10 lucky winners of a weekend package at a resort and spa
* Win a gift certificate for a romantic dinner for two
* Experience heaven with any of our wellness treatments

A minimum $300 single-receipt purchase is all it takes to experience your way back to love and romance. o join now!

Press Release Samples for Charity Benefit

Sample PR for a volunteer and charity event

Volunteers Celebrate Earth Week at Special Equestrians

Volunteers from Capmark Finance Inc, and Centocor Ortho Biotech Services LLC, worked over the course of two days at Special Equestrians painting the therapy and observation rooms, and planting gardens and building therapeutic equipment in the Sensory Trail. The teams' efforts were coordinated by Special Equestrians Program Director Anne Reynolds, "It was a pleasure to have these talented and skilled volunteers working to brighten our indoor environment and to bring our Sensory Trail ideas to life outdoors."

"The Sensory Trail plays a unique and powerful role in therapeutic riding lessons because it involves all the senses; the riders see, touch, hear, and smell new stimuli," says Executive Director Tammy Westney. "Since our riders may continue in the program through their childhood and into adulthood, we must constantly bring in new and exciting ways in which the riders can interact with and learn from their environment. The Sensory Trail is a fun and educational outdoor space for riders, both when they are on the horse, and when they are on the ground."

The volunteers from Capmark Finance and Centocor Ortho Biotech Services provided nearly 300 hours of services to Special Equestrians. The projects they completed would otherwise not have been done, these teams worked diligently to make the indoor and outdoor space appealing and inviting.

Special Equestrians, a Forbes Enterprise Award winner, is a 501(c) 3 non-profit therapeutic riding program located at 2800 Street Road in Warrington, Pennsylvania. Our mission is to improve the physical, mental, and emotional well being of individuals with disabilities through the equine experience.

Founded in 1982 Special Equestrians has grown from a one horse, one rider, one volunteer program to a thriving organization with 9 horses, 17 staff members, and over 100 volunteers serving 125 children and adults with emotional, mental and physical disabilities each year.

For more information please call 215-918-1001, or visit our website at www.specialequestrians.org.

PR for Organic Product Line

A sample press release for an organic food company.




Ruth’s Hemp Foods is excited to introduce a new type of cereal featuring the chia seed called Chia Goodness™. Media can pick up free samples of Chia Goodness anytime during the show and meet founder, and hemp pioneer, Ruth Shamai. Ruth’s Hemp Foods will be sampling Chia Goodness™, along with other new exciting products, at booth no. 3272 throughout the show.

It turns out that this little seed called chia, the same seed that many people associate with green “pets” and the ‘70’s, is one of the most nutritious seeds ever. According to the FDA’s nutrient database, chia (Salvia Hispanica L., also marketed as Salba®) contains more than 4.5-times calcium than milk, 16-percent protein and more Omega 3 than salmon. It is also a great source of trace minerals.

“But what got my attention,” said Ruth Shamai, president of Ruth's Hemp Foods, is the way chia “gels up” when it gets wet. Add just a little bit of any type of liquid, hot or cold, and it gets thick within minutes – no cooking required. It dawned on me that this quality is perfect for a cereal with the comfort value of hot oatmeal, but a much higher nutritional value than anything else on the market.”

As well as used as a breakfast in itself, Chia Goodness can be stirred into yogurt, oatmeal or granola to boost their nutritional value, or used as a base for muffins or pancakes. Also in Chia Goodness™ are hemp and buckwheat seeds, and Celtic Sea Salt®, a high-end salt harvested in France. As well as this Original formulation, Chia Goodness™ is available in Cranberry Ginger and Apple Almond Cinnamon flavours.

This is a new direction for Ruth, who was a key activist in the cadre composed of leading environmentalists, agriculture experts and entrepreneurs that lobbied successfully for the legalization of industrial hemp production in Canada in 1998. "There’s so much to love about hemp,” said Ruth. “But chia’s unique nutritional profile just stole my heart!”

Ruth said that she first heard of chia a decade ago while reading Udo Erasmus’s book Fats that Heal, Fats that Kill, which referenced Chia as a source of Essential Fatty Acids. But her work with hemp put chia on the back burner. Now that Ruth’s Hemp Foods are distributed throughout North America, she has turned her attention back to chia.

Chia Goodness™ has been well received by consumers because of its great taste, fabulous texture and high nutritional value. Stop by booth no. 3272 anytime during the Expo West 2008 show to get your sample and learn more about Ruth’s Hemp Foods wonderful line of products.

About Ruth’s Hemp Foods, Inc.
Ruth's Hemp Foods, based in Toronto, Ontario, pioneered the use of hemp in food in North America, making Hemp Bars, Hemp Protein Powders, Omega Burgers™ (hemp-based vegetarian burger patties), Certified Organic Hemp Oil, Certified Organic SoftHemp™ (shelled hempseed), and other hemp food items.

Ruth's Hemp Foods manufacturers the most extensive line of hemp foods available and are distributed throughout the US and Canada. The company slogan “Your Values … our Foods” refers to the principlesbehind the line: no GMOs, refined sugars, hydrogenated oils, transfats, synthetic vitamins, artificial preservatives, fillers or colors. For additional information, please visit: www.ruthshempfoods.com

Press Release for Jewelry Company

A Sample Press Release for a Jewelry Company creating diamond studded pieces.

Memorial Diamonds Deliver Eternal Life

From ashes to diamonds: Algordanza, a Switzerland-based company, memorializes deceased loved ones through the creation of innovative memorial diamonds. Algordanza's memorial diamonds are the result of a finely-tuned process whereby the ashes or hair from a deceased loved one are turned into genuine human diamonds that will last forever. It's a unique way for the bereaved to remember those who meant so much to them when they were alive.

"Recently, a woman in Austin, Texas had a diamond made from her father's remains," Jared Parrish, director of sales and marketing for Algordanza, says. "The diamond was set in her engagement ring so her father could still walk with her down the aisle."

Algordanza's memorial diamonds are absolutely unique and are solely generated from cremation ashes or hair. Each production step is completely documented, and upon completion, the diamond is presented with a certificate of authenticity along with a chemical analysis of the ashes.

"What sets us apart from other companies that offer this service, is that our diamonds are genuine," Jared Parrish, director of sales and marketing for Algordanza, says. "We do not use any chemical additives which makes these natural, not synthetic diamonds."

While mined diamonds require hundreds of millions of years to age, Algordanza's lab-grown gems typically take only a few months to form. The largest one offered is a full carat and takes up to one year.

So, how does it work? Carbon, chemically drawn out from the ashes or hair, is compressed into graphite in a high pressure, high temperature-growth environment. The graphite undergoes the same process leading to rough crystallized diamonds which are then cut and polished.

The memorial diamond varies in color. Primarily, white, it may sometimes have a bluish tint, depending on the quantity of the element boron within the carbon. Just as no two human beings are alike, no two stones are identical.

About Algordanza
Founded in 2003, Algordanza is headquartered in Chur, Switzerland. Algordanza is a word derived from the ancient language Rhaeto-Romanic, meaning "remembrance." Currently, the company is represented in 17 countries with a goal of being present in all countries on all continents.

For more information visit: www.mymemorialdiamond.com, or call: 713-429-9164.