Snippets from the American Suzuki announcement of the start of its advertising campaign.
'Way of Life' Brand Philosophy Taps Into Motorcycle Heritage
Following three years of record growth and on the heels of three major product introductions, American Suzuki Motor Corporation today launches a new brand campaign designed to more fully reflect its heritage as a company that builds exciting vehicles -- from motorcycles to automobiles.
Suzuki's new communication strategy reflects Americans' widespread recognition and appreciation of the company's motorcycles, and it also brings greater clarity to Suzuki's "Way of Life" brand mantra, which promises vehicles that are designed for life enthusiasts -- those who choose to live life to the fullest and not simply watch it go by.
The campaign also features four 30-second commercials that integrate the invigorating thrills of riding a Suzuki motorcycle, while showcasing the product strengths of Suzuki's vehicles.
Developed in conjunction with the company's advertising agency, Colby & Partners of Brea, Calif., the comprehensive campaign sets the stage for an indelible stamp on Suzuki's brand identity as the company expands and improves its product line in 2007 and the years to come.
"If you entertain people, you get them to listen to your story. We were in the fortunate position of having a real story to tell, a question to put to the viewer, the idea that our cars and SUVs could be as much fun as our bikes," said Carmen Dorr, creative director of Colby & Partners.
In addition to a dedicated television and print campaign, Suzuki also will launch a series of in-cinema and in-flight print and television efforts to support its all-new XL7.
No comments:
Post a Comment