Showing posts with label Press Release examples. Show all posts
Showing posts with label Press Release examples. Show all posts

Wednesday, June 2, 2010

Press Release for Coffee Company: Giving What the Customers Wants

New Frappuccino® Beverage Provides Customers with Thousands of Ways to Create Customized Drinks

Starbucks Launches However-You-Want-It Frappuccino® Blended Beverage

Today, Starbucks aunches the new, However-You-Want-It Frappuccino® blended beverage in all U.S. and Canada retail stores, allowing customers to create a blended beverage that is uniquely their own. Customers can tailor their Frappuccino® beverage with a variety of fresh milks or soy, choose the intensity of their coffee and pick any combination of syrups or toppings – the same way they customize their favorite Starbucks® espresso beverage.

“Ordering a beverage just as you like it has always been an important part of the Starbucks Experience,” said Annie Young-Scrivner, global chief marketing officer, Starbucks Coffee Company. “The New However-You-Want-It Frappuccino® blended beverage is no exception. Our Frappuccino® blended beverages are now 100% customizable with the quality our customers expect from Starbucks."

Starbucks reinvention of this classic beverage is perfect for customers who want a Frappuccino® blended beverage their way – whether they are looking for a delicious low-calorie, low-fat option or an indulgent treat. Made from high-quality ingredients including Starbucks® coffee and fresh milk or soy, customers can order their favorite blended beverage unique with a variety of syrups, toppings and intensities.

Among the thousands of new combinations, Frappuccino® blended beverage creations include:

Extra Coffee Caramel Frappuccino® Blended Beverage – A coffee-intense, decadent treat of caramel syrup combined with new Starbucks Frappuccino® roast coffee, milk, blended with ice and topped with whipped cream and a swirl of buttery caramel sauce.

Mocha Light Frappuccino® Blended Beverage – With only 100, 150 and 200 calories in a Tall, Grande, and Venti, this delightfully sweet and reduced-calorie Frappuccino® beverage is a combination of mocha sauce, new Starbucks® Frappuccino® roast coffee and skim milk, blended with ice and made with coffee light syrup base.

Soy Strawberries & Crème Frappuccino® Blended Beverage – Soy lovers can rejoice, with this coffee-free, non-dairy version of a classic recipe, adapted to include all-natural strawberry sauce, crème base, soy milk, blended with ice and topped with whipped cream.

Sip deliciously - with fewer calories, and new, non-dairy options

From dairy-free combinations to those that limit the number of calories, customers can now select their favorite ingredients to find a Frappuccino® blended beverage to meet their dietary needs. By choosing nonfat milk with sugar-free syrup, a Tall (12 fl. oz) blended beverage has only 100 calories, while doubling the Starbucks® Frappuccino® roast coffee and skipping the syrup will intensify the taste, without increasing the sugar.

Monday, December 14, 2009

Press Release for Grand Opening of a Dental Care Facility

A sample press release for a large scale dental service company 

(BUSINESS WIRE)-- Bright Now! Dental Inc., the nation's leading provider of business support services to dentists, announces the grand opening of a new Castle Dental office in Kyle. Located at 5103 Kyle Center Drive in the Kyle Corners Shopping Center, the office provides families with a convenient, comfortable environment where they can receive the latest in comprehensive, full-serve quality dental care.


The opening of this office continues the growth and mission of Bright Now! Dental Inc. which is to provide "Smiles for Everyone!" by bringing quality, affordable full-service dental care to local neighborhoods. Other Castle Dental offices that have opened in the Austin-area include offices in Cedar Park, Killeen, Round Rock and Austin (in the Tech Ridge Shopping Center). This Austin opening marks the 14th Castle Dental office in the Austin-area.

The office is equipped to provide prompt, efficient dental care, and offers general dentistry, preventive care, children's dentistry, and specialty care services including orthodontics (braces), teeth whitening and LUMINEERS BY CERINATE® (a patented, contact lens-thin - approximately .2 mm - super translucent porcelain veneers that offer a painless way to permanently whiter, perfectly aligned teeth in two to three visits). Castle Dental accepts most insurance plans, offers financing on approved credit, and offers a dental discount program for patients without insurance. The office is open five days a week, Monday thru Friday.

Sunday, July 5, 2009

The World of Press Release Services

Welcome corporate and marketing beagle! What brings you here?

You want immediate release? I know, I know...

Life used to be so easy for copywriters and all those working in the PR machine. Now there's so much to do, more hooks and openers for email marketing newsletters, mail-to-order catalogs or that damned cheap 3-fold leaflet brochure.

Most of the time the caffeine doesn't deliver or juice us up with the right thoughts. I guess this calls for some inspiration and I hope this blog helps with the many PR marketing samples I'm going to post this season for every kind of business venture out there.