Tuesday, March 16, 2010

Anniversary Press Release for Food and Beverage Company

A sample Press Release for a Food and Beverage Company celebrating a product's anniversary

Shiner marks 100th Anniversary with Commemorator Ale

In 1909, German and Czech immigrants decided to start the Homebrewing Association in Shiner, Texas so they could make the kind of beers they’d left behind in their homelands.

With the arrival of Bavarian-born and classically trained brewmaster Kosmos Spoetzl in 1915, the brewery was on the way to becoming one of the country’s most respected craft brewers.

To mark this important milestone not just for the brewery but for American beer making, we have literally bottled our history and heritage in a new brew to celebrate the centennial of Shiner Beers and the Spoetzl Brewery.

Shiner 100 Commemorator is a rich and robust brew that is a fitting tribute to our legacy of 100 years of handcrafting stylish and flavorful beers. Commemorator is a bold style that would have been very familiar to Kosmos.

One of the highlights of the Bavarian brewing year is the rollout of strong beer or starkbier, developed by monks as “liquid bread” to sustain them through the Lenten season. Commemorator is brewed in that Old-World tradition and embodies the German-Czech heritage Shiner has proudly stood for since 1909.

This 17 % original extract dark lager is a blend of two row Munich and Caramel 60 malt mildly spiced with Bavarian Hallertau Tradition and Spalter Select hops to allow the toasted caramel flavor to predominate.

Shiner 100 Commemorator will be available in select markets on January 1. Like all Shiner beers, every drop of Commemorator is made by only 56 employees of the Spoetzl Brewery make, very near the site where it all started a century ago.

Saturday, March 6, 2010

Press Release to Patrons for Attending Charity Run


The Max's and Krispy Kreme Fun Run was held last February 15, 2010 at the Mall of Asia which started at 6:00AM.

On behalf of the Management the Max's Group of Companies we would like to extend our appreciation to the participants in this event. Likewise we acknowledge the employees that worked so hard the night before and still got up early to participate in this event.

"We hope you embrace this healthier lifestyle..."