Sample Press Release Announcing Campaign

Snippets from the American Suzuki announcement of the start of its advertising campaign.

'Way of Life' Brand Philosophy Taps Into Motorcycle Heritage

Following three years of record growth and on the heels of three major product introductions, American Suzuki Motor Corporation today launches a new brand campaign designed to more fully reflect its heritage as a company that builds exciting vehicles -- from motorcycles to automobiles.

Suzuki's new communication strategy reflects Americans' widespread recognition and appreciation of the company's motorcycles, and it also brings greater clarity to Suzuki's "Way of Life" brand mantra, which promises vehicles that are designed for life enthusiasts -- those who choose to live life to the fullest and not simply watch it go by.

The campaign also features four 30-second commercials that integrate the invigorating thrills of riding a Suzuki motorcycle, while showcasing the product strengths of Suzuki's vehicles.

Developed in conjunction with the company's advertising agency, Colby & Partners of Brea, Calif., the comprehensive campaign sets the stage for an indelible stamp on Suzuki's brand identity as the company expands and improves its product line in 2007 and the years to come.

"If you entertain people, you get them to listen to your story. We were in the fortunate position of having a real story to tell, a question to put to the viewer, the idea that our cars and SUVs could be as much fun as our bikes," said Carmen Dorr, creative director of Colby & Partners.

In addition to a dedicated television and print campaign, Suzuki also will launch a series of in-cinema and in-flight print and television efforts to support its all-new XL7.

New Year Promo for Hotel Suites

End 2010 with a blast at the Hotel Suites. Gather your friends and loved ones and greet 2010 in style. Have a mouthwatering dinner at Cola Café and dance the night away with the rhythmic beat of the hotel’s in-house entertainers on Dec. 31, from 10:30 p.m. to 2 a.m., for only $200 per person.

Let wine, music and dance mark your New Year‘s Eve. Drink all you can with a choice of your favorite beer, wines and cocktails for only $150 per person.

Who says New Year celebrations have to be noisy and rowdy? This year, welcome the New Year in quiet elegance away from the usual smoke and fireworks. Celebrate the New Year in a one-bedroom suite for only $500 net per person per night.

Inclusions are overnight room accommodations with buffet breakfast for two, complimentary use of the infinity pool and gym, complimentary buffet dinner for two, complimentary wine toasting for two, and late checkout at 2 p.m. the following day. The Hotel Suites is conveniently located at South Bay City. For inquiries or reservations, call 555,2500

Sample New Year Press Release for Hotel

Send off 2010 and welcome the New Year with a bang at the One Parkplace.

Prep for a night of party-hopping till the wee hours of the morning in any of our well-appointed rooms with the New Year’s Eve room package which starts at $500++ for an overnight stay in a deluxe room with a hearty buffet brunch for two adults and two children aged five and below and a host of discounts and privileges from the restaurant outlets, gym and salon.

Troop to the One Parkplace's Bistro and kick off the merrymaking with an exquisite and lavish buffet dinner and delight in a spread of international favorites for only $300 net, complete with a choice of bottomless iced tea or glass of red or white wine and fun party favors.

Then greet the brand new year at the hotel lobby with a fun and lively New Year’s Eve Countdown Party complete with flowing drinks, a cocktail buffet, and live entertainment, all for only $500 net. Party starts at 9 p.m.

Room rates are valid only for local residents and expatriates. For inquiries or reservations, call 444-4455.